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If the content is king, video content is the emperor.

A promotional video is a business video with the intent to promote your products and services to customers and prospects. A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch.

Types of Promo Videos

When it comes to the kinds of promo videos you can create, you have a world of options.

  • Product videos

  • Intro videos

  • Product launch videos

  • Event videos

  • Explainer videos

  • Video ads

  • Recruitment videos

  • FAQ videos

  • Testimonial videos

The Significance of Video Marketing

Video marketing provides companies with a flexible and attractive medium with a high sharing potential. Almost all internet audiences watch videos online and half a billion of the world’s population watch videos on YouTube, it would be a big mistake not to capitalize on this tool.

Benefits of Video Marketing for Your Company

Besides staying ahead of the competition and keeping up with the latest trends, your company can reap the following important benefits of implementing a video marketing strategy.

  • Higher Conversion Rates

  • Better Search Engine Rankings

  • Improved Customer Connection

  • Impressive Brand Awareness

  • Easier Journey Down the Funnel

  • Improved Engagement

  • Better ROI

Promotional videos are the way you communicate with consumers and share your latest products, sales, and events. Parabolic Tech helps your brand stand out from the rest of the herd so you can grab the attention of your target audience and never let go.

How Can We Help You?

Need to bounce off ideas for an upcoming project or digital campaign? Looking to transform your business with the implementation of full potential digital marketing?

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