A whitepaper is a marketing and sales tool and document used by businesses to explore a particular subject matter related to its product or service and to generate sales leads.In business, a white paper is an informational document circulated by a company that deeply explores a specific topic, problem, or solution relevant to the business. Companies can also use whitepaper to announce new products or services to the general public. They can be distributed via an internet landing page that may be promoted through a blog post, podcast, paid marketing, or organic search engine traffic.
The motto of a white paper is for businesses to promote their products or services to new customers, stakeholders, and decision-makers. A good white paper engages and educates a business’s given clientele with in-depth information that does the work for the customer. By addressing a specific topic relevant to its industry and the larger world, a white paper can establish a business as an authority on a specific topic in the public eye.